Premium quality: mostly organic, minimally processed, food consumption-grade ingredients (more about cosmetic-grade ingredients - click here).
Organic ingredients: whenever possible, up to 80% organic in many products.
Local & Fair Trade: ingredients not grown ourselves obtained from local organic growers & fair trade co-ops .
Organic herbs: organically grown and/or ethically wild-gathered, harvested at peak of potency & processed minimally (skillfully sun-dried or solar-infused).
NO “GREENWASHING”: by adding organic & botanical ingredients to toxic base materials or by misleading you - calling chemical-laden products "organic", "natural", “pure”, etc., or by putting miniscule amounts of the beneficial ingredients into the products.
Vegan and animal friendly: except for beeswax in some products (as indicated in ingredients list), never animal-tested, nor are the aquired ingredients animal tested.
Non-GMO (genetically modified organism) grains.

Labels and advertising hype can be deceiving… what are truly pure and natural products?

Many companies today market their products as "pure & natural". It ALL comes down to the ingredients in the products. Pure and natural products don't contain ingredients like SLS, DEA, parabens, alcohols, propylene glycol, urea, mineral oil, synthetic coloring/ flavouring or chemical preservatives.

As we become more concerned about the the effect of toxic chemicals on us and the environment, we need to become more knowledgeable…

For Your Information... "What is in your Beauty and Body Care Products" (click here) is a comprehensive information body about what a natural ingredient is not and includes information about the harmful effects of ingredients commonly found in most personal care products on the market (yes, even products being sold as "pure and natural").